Activator Origins

The Spark Behind the Movement

Matt Dixon on

The Activator Genesis

A Global Reach for Modern Business Development

At DCMi, we don’t just teach the Activator mindset—it’s in our fabric. Our team is comprised of professionals who live the habits we help others build: curious, commercial, and growth-driven. We’re proof the system works. Real-world experience. Real impact.

We are a culture of Activators. Always activated.

Meet Our Facilitators, North America

Meet Our Facilitators, UK & Europe

Meet Our Facilitators, APAC

Meet Our Facilitators, Latin America

DCM Insights Appoints Jaime Roca as CEO, Building on Its Research-Backed Approach to Professional Services Growth

Appointment positions DCMi to expand the reach and impact of its research, ideas, and solutions to help more firms turn growth ambitions into consistent, measurable results.

Jaime Roca

CEO, DCM INSIGHTS

For More Information

Meet Our DCMi Team

 FAQs

  • Cohorts create social accountability and normalize the behaviors we’re asking participants to adopt. In addition, cohorts help forge bonds between participants, which makes it easier for them to make introductions to each other and cross-sell.

  • We build in structured reinforcement: peer coaching, follow-up challenges, and measurement at key intervals. Most importantly, we focus on building habits, because even small weekly changes compound into big results.

  • We meet them where they are. Partners are more open to change when business development is framed as an extension of client service and expertise, not a departure from it. We show them data that challenges old assumptions, introduce behaviors that feel achievable, and create space for experimentation without pressure.

  • Not everyone will adopt every tactic, but almost everyone can improve. Activator is about building on what already works for each individual—then layering in habits and mindsets that drive growth.

  • We start by understanding your firm’s context and goals as well as the participants’ experience levels and backgrounds, and make sure our facilitators are equipped to bring that context into the classroom.  We ask participants to fill out the Activator diagnostic ahead of time so we have that input into the classroom experience. Then we track impact—quantitatively and qualitatively—so you can see real behavior change and business outcomes.

  • Many start with two pilot cohorts of either high-potential or new partners. From there, they expand to broader groups, using early wins to build momentum and internal credibility.

  • Enabling change in professional services is different than in a B2B context. Success in partnerships means starting small, using peer endorsement instead of top-down enforcement, and building visible momentum. We help you equip internal champions, share win stories, and use light reinforcement tools to keep energy high. Over time, Activator becomes not just a skillset, but part of how the firm talks about business development.

  • We can move quickly—many programs launch within 6–8 weeks. That said, more lead time allows for better alignment on goals, participant selection, and integration with other firm initiatives.

Are you ready to Activate your firm’s growth?

Get in touch to learn how we can supercharge your firm's business development.

Our data-backed programs are designed  for forward-thinking professional services firms. We blend science, psychology, and real-world insight to spark lasting change and drive sustainable business development. Explore how we can help you achieve serious and measurable growth.

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