Our Research Genesis: Building the Foundation for Transformative Training

Based on the Rainmaker Genome Project, a comprehensive study of over 3,000 partners across law, accounting, consulting, investment banking, executive search, and PR – featured in HBR’s Top 10 Must Reads of 2025 – we identify five distinct partner types: Experts, Confidants, Debaters, Realists, and Activators. Only Activators consistently drive growth and long-term success.

From there, we’ve combined art and science to bring a series of training programs to the professional services industry, designed to help partners and associates adopt the behaviors and strategies of top-performing Activators. With a blend of research, psychology, and best practices, these programs empower your team to build stronger client relationships and drive sustainable growth in today’s competitive market.

Study Sample

The Five Distinct BD Profiles

One Profile Excels

The Originators of the Activator Model

Becoming an Activator requires partners to practice three mindsets, focus on six business development habits, and master five pivot points in the client relationship.

We’ve Thoughtfully Built and Constructured Programs Inspired by the Research

Discover the training and strategies derived from the groundbreaking research featured in The Activator Advantage, designed to help your team, across all levels, win, retain, and grow client relationships.

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Are you ready to Activate your firm’s growth?

Get in touch to learn how we can supercharge your firm's business development.

Our data-backed programs are designed for forward-thinking professional services firms. We blend science, psychology, and real-world insight to spark lasting change and drive sustainable business development. Explore how we can help you achieve serious and measurable growth.

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