Activator Development System Pre-Partner Program
Build your business development muscle before day one of partnership.
Our Pre-Partner Program is designed for high-potential professionals in law and professional services who are on the path to partnership, and expected to drive client growth from day one. This program equips future leaders with the tools, mindset, and habits needed to build client relationships with confidence, consistency, and impact.
It’s not just about preparing for partnership, it’s about thinking and acting like a partner now.
Pre-Partners We Work With
Emerging Stars
Senior Associates (4th-8th year)
Lateral Counsel
Firm Benefits
Accelerate pre-partner development
Instill best practice BD behaviors early
Provide BD skills to government laterals
Build collaborative communities
Support early network building
Targeted interventions by practice, office, region
From BD Hesitation to Habits That Stick
This isn’t a rigid, one-size-fits-all methodology. It’s a flexible, research-backed system built for professionals who think like advisors—not salespeople. Designed to fit real-world demands, our tools help partners take action with clarity and consistency.
We empower pre-partners to:
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With tools and frameworks that demystify how to engage clients and prospects.
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Helping partners understand why BD matters in today's market, and how they can own it.
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With behavioral cues and reinforcement that support steady, sustainable activity.
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Partners walk away with skills they can use immediately, and habits they’ll carry forward.
The DCMi Engine: Our Approach to Change
We don’t just understand business development, we understand how to drive change in professional services .
Our methodology is anchored in five core principles that turn learning into action and action into impact:
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We begin where most BD programs don’t: with the buyer. Our programs are grounded in current client behavior, specifically, the rising pressure from decreased client loyalty and shifting expectations.
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Our work is grounded in deep research of over 3,000 high-performing business development professionals industries like law, accounting, consulting, talent advisory, etc.
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Our annual change programs are structured for momentum. We meet learners where they are and give them practical tools/ resources they can act on immediately.
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We draw from leading behavior change science to help pre-partners build confidence, overcome resistance, and form sustainable BD habits over time.
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Change doesn’t stick without reinforcement. That’s why our programs include built-in challenges and timely prompts to embed new habits into daily practice.
Pre-Partner Program Journey: Your Roadmap from Start to Success
Business development transformation isn’t a one-off event—it’s a journey of mindset, habit, and momentum. The Activator Journey meets pre-partners where they are and moves them toward high-impact, repeatable behaviors that deliver lasting results.
Here’s what you can expect throughout your journey:
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Each week, partners join sessions to share how they’ve embedded Activator principles into their own practices, making the learning real, relevant, and firm-specific.
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Hear directly from clients about what matters most when choosing and working with outside advisors. Their input brings valuable context and sharpens your ability to build lasting, trusted relationships.
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Learning doesn’t stop at the session. Each week includes a targeted challenge that gives pre-partners the chance to apply their takeaways right away and build new habits through real action.
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Pre-partners will learn alongside colleagues from across the firm, with built-in time for interactive exercises and breakouts. These moments deepen learning and help strengthen the internal relationships critical to long-term success and cross-functional growth.
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At the end of the program, pre-partners will earn an Activator Certificate, which is a concrete marker of their investment in professional growth that they can proudly showcase on LinkedIn.
The Numbers Speak For Themselves
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99.4%
Of participants plan to take action coming out of the program.
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85.8%
Of participants find all the training modules useful.
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88.8%
Of participants have adopted techniques by month 3.