Activator Applied
Activator Applied is a series of modules developed by DCMi and delivered by clients. Each module reinforces and extends key concepts, and includes slides, a challenge, reflection questions, and discussion prompts. Activator Applied modules work alongside the standard group coaching sessions post-workshop to help embed new habits.
Extra Tools
Helpful tools to…..
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This is a facilitator guide to support each topic discussion.
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Workbook shared with participants at the end of the Activator Applied sessions.
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Email series to be sent alongside Activator Applied.
Prep for Execution
Include here a brief description for Module 0: Prep for Execution with a callout to download the Activator Mindset, Habits, Pivot Points Guide.
Topics:
1. Creating Your System
This module is focused on keeping track of your contacts and ensuring that you are spending the right amount of time with each – and don’t inadvertently allow contacts to get cold.
Guide: Topic Discussion
Resources:
Guide: Client Buying Types, Signals and Approaches
Tool: Contact Management Template
Article: “To Get Results That Count, You Better Learn These Seven Customer Profiles,” By Matt Dixon
Activator Training Materials: Networking & Network Management, Relationship Building & Mobilizer Profiles
Challenge:
Identify your top 50 contacts, those that belong in the first two levels of your pyramid, using the contact management template. Identify mobilizer profile for your top 10 clients/decision makers.
Guide: Reflection Questions
2. Initial Contact
This module is focused on keeping track of your contacts and ensuring that you are spending the right amount of time with each – and don’t inadvertently allow contacts to get cold.
Guide: Topic Discussion
Guide: Events & Networking with BV / PV
Guide: LinkedIn Best Practices for Activators
Activator Training Materials: Events & Networking
Identify your top 50 contacts, those that belong in the first two levels of your pyramid, using the contact management template. Identify mobilizer profile for your top 10 clients/decision makers.
Guide: Reflection Questions
3. Opportunity Creation
This module is focused on keeping track of your contacts and ensuring that you are spending the right amount of time with each – and don’t inadvertently allow contacts to get cold.
Guide: Topic Discussion
Guide: Relationship Visits
Guide: Initial Visit Goals BV / PV
Tool: Pre and Post Relationship Visit Checklist
Activator Training Materials: Relationship Visits & Sources of Value
Identify your top 50 contacts, those that belong in the first two levels of your pyramid, using the contact management template. Identify mobilizer profile for your top 10 clients/decision makers.
Guide: Reflection Questions
4. Pitching
This module is focused on keeping track of your contacts and ensuring that you are spending the right amount of time with each – and don’t inadvertently allow contacts to get cold.
Guide: Topic Discussion
Guide: Pitch Best Practices
Guide: Insights
Tool: The Loss Call
Activator Training Materials: Pitches Mastery
Identify your top 50 contacts, those that belong in the first two levels of your pyramid, using the contact management template. Identify mobilizer profile for your top 10 clients/decision makers.
Guide: Reflection Questions
5. Negotiation & Setbacks
This module is focused on keeping track of your contacts and ensuring that you are spending the right amount of time with each – and don’t inadvertently allow contacts to get cold.
Guide: Topic Discussion
Guide: Empathy in the Face of Client Challenges
Guide: The Psychology of Negotiations
Activator Training Materials: Fee Negotations
Identify your top 50 contacts, those that belong in the first two levels of your pyramid, using the contact management template. Identify mobilizer profile for your top 10 clients/decision makers.
Guide: Reflection Questions

