Assessments & Diagnostics

Traditional sales training doesn’t stick. Too often, it's based on one person's opinion, it’s out of date because it hasn’t kept pace with the changing customer landscape, or it's simply delivered in a forgettable way. Worst of all, most sales training is designed to turn your teams into process robots.  We take a different approach.  We aim not to tell commercial teams what to do but to help harness and hone their natural judgment by giving them a deep understanding of customer buying behavior. Our experiences are rooted in data, science, and research--all delivered in a compelling way that feels like a favorite college or graduate seminar, not the typical training drudgery.

Everybody has an opinion about how to solve growth problems.  But if you are looking to push your team’s thinking and reset the trajectory of your organization, you need more than opinions.  We draw from our several decades of customer research and a unique ability to combine data with storytelling to deliver advisory interactions that challenge the conventional wisdom and get teams to think differently.