Bringing science to growth.
Our solutions:
DCM Insights:
Customer Understanding Lab
We exist for one reason: helping organizations better understand the changing landscape of customer behavior. This understanding is used to attract, engage, retain and grow healthy commercial relationships.
We bring to bear several decades of research and data science expertise which results in an ever-evolving, insight-based point of view about customer behavior.
Our insights are applied through a set of compelling services we deliver in a unique way. We don’t guess. We study, we learn, and we share. In doing so, we help organizations grow through science.
How we can help
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Learn more about our Activator Development System
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Learn more about the best-selling book: The JOLT Effect
Assessments & Diagnostics
Customer understanding tends to be held back by small data samples with limited inputs. We bring the latest in structured and unstructured data analysis, big data analytics and advanced statistical modeling to surface new insights about your customers, your team and your performance.
Development Experiences
Traditional sales training doesn’t stick. Too often, it's based on one person's opinion, it’s out of date because it hasn’t kept pace with the changing customer landscape, or it's simply delivered in a forgettable way. Worst of all, most sales training is designed to turn your teams into process robots. We take a different approach. We aim not to tell commercial teams what to do but to help harness and hone their natural judgment by giving them a deep understanding of customer buying behavior. Our experiences are rooted in data, science, and research--all delivered in a compelling way that feels like a favorite college or graduate seminar, not the typical training drudgery.
Advisory Support
Everybody has an opinion about how to solve growth problems. But if you are looking to push your team’s thinking and reset the trajectory of your organization, you need more than opinions. We draw from our several decades of customer research and a unique ability to combine data with storytelling to deliver advisory interactions that challenge the conventional wisdom and get teams to think differently.